The Filter Bubble by Eli Pariser     004.678/PAR

Subtitled what the internet is hiding from you, this is a very scary book. The author argues that with the trend to personalise your internet experience, major internet sites like Google and Facebook are already feeding you what they think you want to see. On the face of it this seems like a good thing as it filters out stuff you would never be interested in. However, it can lead to a very one-sided view of the world. Google uses a series of secret algorithms in order to gauge what it thinks you want to see. Scary.

Review by Jim